Scan
Point Naturally at what you already own
Photograph a label, an ingredient list, or a barcode. No supermarket database required — if it lives in your house, you can ask about it.
Label
Ingredients
Barcode
Fill the frame with the product label
Healthy living doesn’t just stop at your food.
What’s in your home?
Other apps stop at the grocery aisle. Naturally looks at the pans, cleaners, bottles, sheets, and plug-ins you live with — and finds a calmer swap, one room at a time.
Naturally
Recents
💨
Plug-in air freshenerBathroom
22/100💡
LED light bulbBedroom
55/100🥘
Cast iron skilletKitchen
95/100Score
One number, with the why underneath
A score out of 100 for how aligned a product is with a more natural home — materials, environmental impact, and whether the concerns are actually well supported. Every flag is explained.
LED Light Bulb
55/100↑ Warm evening light is the real swap
↑ Not a “toxic bulb” in the coating sense
↓ Cool-white light at night
Swap
Find a calmer option for that room
Low scores come with next steps: cast iron instead of peeling nonstick, wool balls instead of dryer sheets, open air instead of a hallway plug-in. You keep the house. You change the object.
A calmer swap
🕯️
Skip the plug-inOpen air + beeswax
92/100No synthetic fragrance cloud
No heated plastic insert
The house may smell like the house. That’s the point.
Scores can’t be bought.
Naturally is for the people who live in the house, not the brands that fill it. No company can pay to raise a score, hide a coating, or get listed as a swap. Every product is read the same way.
Transparent scoring
You can see the materials, the environmental piece, and the evidence level — not a mystery grade.
Two honest views
Why natural-living households avoid it, and what the research actually says. Panic is optional. Context is not.
Built for the whole house
Healthy living doesn’t just stop at your food. Not a grocery-only scanner — a guide for the things that stay after you unpack the bags.
🍳
Kitchen
Pans, storage, board, foil, and whatever lives next to the stove.
🧺
Laundry
Detergent, dryer sheets, stain removers, and scent beads.
🛁
Bathroom
Cleaners, plug-ins, personal care, and the cabinet under the sink.
🛏️
Bedroom
Sheets, mattresses, candles, and the light you fall asleep under.
👶
Nursery
Lotions, bottles, toys, and the things closest to little lungs.
🛋️
The rest
Rugs, furniture finishes, air, and the quiet stuff in the hall closet.
Good to know
What platforms is Naturally on?
iPhone and Android. The app is in Expo today and will be listed on the App Store and Google Play.
Is this medical advice?
No. Naturally is a home-living guide. It helps you understand materials, fragrances, coatings, and fabrics — then you decide what belongs in your rooms.
How do you score products?
The number is a lifestyle-alignment score, not a medical safety rating. It weighs natural materials, environmental impact, and how well-supported the health concerns actually are.
Is this just another food scanner?
No. Healthy living doesn’t just stop at your food. Scan cookware, cleaners, water bottles, fabrics, and pantry items — the whole home, not only what’s on your plate.
Do you have a huge product database?
Not yet. Point the camera at a label, ingredient list, or barcode. Naturally reads what is in front of you instead of pretending every store shelf is already mapped.
Can brands pay for a better score?
No. Scores are not for sale. A company cannot pay to hide a coating, bump a ranking, or get listed as a swap.
Start with one drawer, one shelf, one room.
Better than squinting at a label. See what’s in it, then decide if it stays.
App Store — coming soonGoogle Play — coming soon
The iOS and Android app is in private testing now.